Signage plays a vital role in communication, navigation, and branding in both indoor and outdoor environments.
02
WHY SIGNAGE
It refers to the design and display of visual graphics, symbols, and text on various surfaces to convey information, direct people, and promote businesses or services.
03
PRESENCE
Signage can be found in a wide range of settings, including retail stores, offices, public spaces, transportation systems, and events.
04
IMPORTANCE
Effective signage is clear, concise, and visually appealing, capturing the attention of viewers and conveying messages efficiently. It serves multiple purposes, such as providing directions, promoting products or services, displaying important information or safety guidelines, and enhancing brand recognition.
05
TYPES OF SIGNAGE
Signage can be static or dynamic, using various materials, lighting, and digital displays to create eye-catching and interactive experiences.
06
STRATEGIC ROLE
With strategic placement and thoughtful design, signage becomes a powerful tool for enhancing customer experiences, creating brand identity, and facilitating smooth navigation in both commercial and public spaces.
